The National Lottery’s Revive Live Tour Returns

Music Venue Trust and The National Lottery announce new round of UK live shows in 2022

Music Venue Trust (MVT), which represents hundreds of grassroots music venues, has announced The National Lottery’s Revive Live Tour will return in January 2022. A new round of live shows will take place across the UK in the new year, following the overwhelming success of the tour during the summer.

Launched in July 2021, the initiative saw Music Venue Trust team up with The National Lottery to help revive the UK’s Grassroots Live Music sector. The National Lottery contributed £1M to directly underwrite the touring and production costs of hundreds of live performances, enabling the Grassroots Live Music industry to start promoting shows again in the knowledge that the upfront costs associated with touring were fully covered.

This ground-breaking partnership resulted in 278 live shows played in front of more than 74,000 music fans and over 37,000 tickets given away to National Lottery players who were able to bring a plus one for free.

The National Lottery’s Revive Live Tour supported 138 Grassroots Music Venues throughout England, Scotland and Wales, with the average capacity of each venue being 267 and 122 acts in total taking part.

Special one-off shows by Sir Tom Jones, Rag ‘N’ Bone Man, Mahalia, James Arthur, Frank Turner, Sam Fender and Fontaines D.C. also took place at Grassroots Music Venues to celebrate the return of live music.

The initiative also provided employment opportunities not just to the venue owners and artists but across the live music sector.