Creative United announced as second Grassroots Investor

Music Venue Trust and Creative United are delighted to announce a new partnership as an addition to the Trust’s Grassroots Investor network to protect, secure and improve Grassroots Music Venues.

Creative United’s Creative Industry Finance programme has already supported over 90 creative enterprises since its England-wide launch in September 2014, and is supported by Arts Council England, in partnership with a stable of commercial, social and alternative finance providers.

Music Venue Trust advocates for the importance of Grassroots Music Venues (GMVs) for the wider music industry and for our towns and cities. Its mission is to protect and secure their future as vital incubators for cultural, economic and social activity within their local area, while campaigning to raise awareness of the increasing pressures on venue owners and managers from rising running costs, town centre developments and licencing.

Under the banner of The One, Two Project, Creative United and Music Venue Trust aim to deliver:
1) £40,000 worth of tailored, music venue focussed 1:1 guidance and workshops on business planning and skills development, and
2) Access to loan finance enabling music venues to invest in their buildings and businesses.

This bespoke project will be available exclusively to members of the Music Venues Alliance Trade Association, and delivered by Creative United’s Creative Industry Finance team.

Beverley Whitrick, Strategic Director of the Music Venue Trust, said:
“Through initiatives like The One, Two Project we aim to support Grassroots Music Venues in assessing how they currently run and how they can operate more efficiently, so they can continue to offer the creative community a place to experiment, develop, train and grow and offer audiences a better quality experience. GMVs have suffered from years of under-investment so we are working to support skills development and assess what funds will be required to strengthen our vital small venues for their future contribution to the UK’s cultural life. We are delighted that Creative United have become a Grassroots Investor and look forward to realising the benefits their experience will bring to venues around the country.”

Sarah Thirtle, Director of Business Support Programmes at Creative United, said:
“Our small music venues are vital to the music industry’s ecosystem, and play a crucial role providing platforms for new music, opportunities for talent development and hubs for the local community. They need to be supported, valued and championed. Our research from the Creative Industry Finance pilot programme showed that getting business advice plus access to finance can increase a company’s turnover as well as provide a catalyst to lever further investment. We are excited to be partnering with the Music Venue Trust. Together we can enable venue owners and promoters to strengthen their businesses so they can offer even more opportunities for new music talent and those that work in the industry.”

The One, Two Project will launch fully in October 2015, to coincide with Venues Day 2015 which takes place at Ministry of Sound on Tuesday 20 October, and will be available to Music Venues Alliance Trade Association members only.

Please email Tosin Adeniji on [email protected] with any media enquiries.

If you have any questions about Creative Industry Finance please contact [email protected]

For more information about Music Venue Trust please contact either Beverley Whitrick [email protected] or Mark Davyd [email protected].

About Music Venue Trust

Music Venue Trust is a UK registered charity which acts to protect, secure and improve Grassroots Music Venues. We have a long term plan to protect that live music network which includes, where necessary, taking into charitable ownership freehold properties so they can be removed from commercial pressures and leased back to passionate music professionals to continue their operation.

For further information please visit

About Creative United

Creative United has been established with support from Arts Council England to provide a range of financial products and services designed to enable the growth and development of the UK’s cultural and creative industries. Their mission is to build a sustainable and resilient creative economy, making the arts accessible to all. In doing so, they help the creative sector to understand how best to take advantage of the finance opportunities open to them, and enable their finance partners to build their experience and interest in working with creative and cultural enterprises. They provide creative businesses and cultural organisations with access to a range of commercial tools, finance options, business skills and marketing channels designed to drive sales revenues and allow them to maximise their commercial potential.

As a Community Interest Company, Creative United’s focus is on delivering a combination of strong social and financial returns.

Creative United’s publicly funded programmes include:
• Own Art – interest free loans for the purchase of contemporary art and craft
• Take it away – interest free loans for the purchase of musical instruments
• Creative Industry Finance – business support and access to finance for creative enterprises

For more information please visit

About Creative Industry Finance

Creative Industry Finance (CIF) is an Arts Council England funded programme operated by Creative United, which supports the growth and sustainability of our creative economy by providing a combination of business advice and access to loan finance for a wide range of creative and cultural enterprises. The programme aims to transform the arts funding landscape; enabling social or commercial enterprises, charities or large cultural institutions to connect with finance options suitable for them, and strengthen their business know-how. Businesses, sole traders, art practitioners and organisations can receive up to 12 hours 1 to 1 business advice, and access loans from £2,500 up to £2million or more.

Creative Industry Finance’s lending partners are Big Issue Invest, Community Development Finance Association (CDFA), London Small Business Centre, Fredericks Foundation, Hitachi Capital (UK) plc, Key Fund, RateSetter and Triodos Bank.

For more information, please visit

About Arts Council England

Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. They support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections.

Between 2011 and 2015, Arts Council England will invest £1.4 billion of public money from government and an estimated £1 billion from the National Lottery to help create these experiences for as many people as possible across the country.
“Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better.”

For more information please visit

2018-04-19T15:30:22+00:00August 17th, 2015|

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